ABOUT THE UX CLINIC 2.0
The UX Clinic 2.0 is more than a design studio — it’s the evolution of a decade-long mission to make high-quality product design accessible to anyone with a vision. Originally founded in 2012 as Dream In Color, our agency supported organizations across healthcare, nonprofit, government, fintech, SaaS, and early-stage startups, delivering design solutions rooted in clarity, compassion, and measurable impact.
After years of partnering with founders, researchers, medical teams, and product leaders, we saw a pattern:
great ideas were being slowed down — or stopped entirely — because access to design talent was too expensive, too rigid, or too complicated.
So we rebuilt everything.
Today, The UX Clinic 2.0 blends the stability of 14+ years of design leadership with the speed and intelligence of AI. We created a system where founders and product teams can get expert-level UX/UI support at startup-friendly pricing, with the flexibility to scale design up or down as their product grows — without losing the people who understand their vision.
Our goal is simple:
“to remove the barriers between good ideas and great products.”
Where design, technology, and human-centered innovation meet.
OUR MISSION
To democratize design and empower founders at every stage.
We believe innovators deserve access to the tools, strategy, and design expertise required to bring meaningful products into the world — especially in times when layoffs, market downturns, and funding gaps make it harder than ever for new founders to succeed.
Whether you're rebuilding after job loss, stepping into entrepreneurship for the first time, or scaling a product with a lean team, The UX Clinic gives you a place to get support, get clarity, and keep moving forward.
THE UX CLINIC MODEL
Flexible. Scalable. Human + AI-powered.
Instead of expensive retainers or unclear freelance relationships, The UX Clinic uses a two-tier membership model that gives founders continued support without locking them into high-cost commitments.
Members get:
A dedicated project manager
Weekly strategy and feedback sessions
A private communication channel
Project coordination and admin support
AI-enhanced workflows that accelerate design
Team-wide design reviews for quality
Deliverables you can purchase as needed
“This model adapts to your roadmap — not the other way around.”
Meet Our Leaders
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Amy Oughton
Founder and CEO
Amy Oughton is an award-winning UI/UX designer and founder of The UX Clinic 2.0, bringing over a decade of experience designing technology that improves lives. With a background deeply rooted in healthcare, nonprofit innovation, and data-driven systems, Amy uses human-centered design to help organizations build intuitive, meaningful digital experiences. She founded Dream In Color in 2012, leading impactful projects across healthcare, government, fintech, and startup sectors. Recognized as a Top 3% designer on Toptal, Amy’s leadership and Ideal User Behavior Methodology have helped startups strengthen UX maturity and accelerate long-term success. Today, she continues her mission of making high-quality product design accessible to early-stage founders and growing teams.
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Talisha Shine
Tech Evangelist | Technical Product & Project Manager
Talisha Shine is an experienced IT professional, tech evangelist, and certified blockchain consultant with more than 20 years of experience guiding organizations through complex digital transformations. Her background spans venture building, operations, and product strategy, giving her a holistic view of innovation across healthtech and emerging technology. Talisha has served as CTO, healthtech founder, operations leader, and a founding member of The 10K Project. Her accomplishments include recognition among the Top 100 Black Leaders in Blockchain, a delegate position for the 2021 & 2022 National Briefing of Women of Color in Blockchain, and editorial service for Blockchain in Healthcare Today. She brings clarity, structure, and strategic insight to every project she leads. -
Dr. Hillary Hines
Doctor & UX Designer
Dr. Hillary Hines is a Clinical UX Designer with a healthcare foundation spanning over four years across multiple specialties. Her hands-on clinical experience fuels her passion for improving patient outcomes through human-centered digital tools and better healthcare technology. After witnessing firsthand the challenges patients and providers face, she transitioned into UX to focus on designing solutions that elevate care quality, productivity, and communication. Hillary brings a deep understanding of patient needs, medical workflows, and sustainable change, making her a powerful advocate for compassionate and effective UX in the healthcare space.